Ammily was born from a deeply personal experience with my grandparents, whose later years revealed the quiet challenges many older adults face.

When my grandad began to lose his independence, his confidence and sense of purpose started to fade. My granny, living with dementia, declined rapidly — until she came to live with us for a short time. With daily support, good food, movement, and stimulation, her transformation was remarkable. She regained clarity, connection, and her sense of self.

That experience showed me the power of early, proactive care. Combined with my work in retirement communities, it highlighted a clear gap: we often wait too long to help.

Ammily exists to change that — by supporting independence, wellbeing, and purpose from the very start.